
The Journey

Feel For Fashion is a journey born from my passion for photography and love for urban, sustainable style. I’m Pooja Gundesha, and what started as capturing moments evolved into curating timeless, eco-friendly designs. Welcome to Feel where art meets fashion.
The Story of Feel
Feel was born from my passion for storytelling and a vision to redefine urban elegance. As a photographer turned fashion curator, I’ve journeyed from capturing moments to crafting sustainable, stylish clothing. Together with a talented designer, we weave creativity and consciousness into every piece, offering comfort and style for those who value both
Our Mission
Redefining Urban Fashion
At Feel, our mission is to craft timeless, sustainable fashion that blends urban style with ethical practices. We aim to inspire a lifestyle of quality, comfort, and care for both people and the planet.

Pooja Gundesha
Founder & CEO of Feel
The genesis of Feel finds its roots in a desire to redefine urban elegance and comfort. As a photographer, I’ve always been attuned to the essence of visual storytelling, and this venture is an extension of that narrative. Teaming up with a talented designer, we tirelessly brainstorm and curate, weaving together threads of creativity and consciousness. Having navigated through exhibitions, explored fabrics, and scrutinized the works of numerous designers, the girl behind the camera is now also the one choosing fabrics – a beautiful contrast that encapsulates the journey I’ve undertaken. My focus, unwaveringly set on urban and sustainable clothing, aims to cater to a growing audience that values comfort without compromising on style.